Fedoriv, Yaroslava2017-11-282017-11-282016Fedoriv Yaroslava. Speaking to the Global Audience: a Case Study into the Message Transformation / Yaroslava Fedoriv // Lege artis : language yesterday, today, tomorrow. - 2016. - Vol. 1, No 2. - P. 1-36.https://ekmair.ukma.edu.ua/handle/123456789/12265This paper presents a pragma-rhetorical analysis of persuasive discourse performed by applying the information theory, modelling the process of public communication, and employing the classical notions of ethos, pathos, and logos in order to examine the factors that affect the communication process in the culturally and linguistically heterogeneous environment and to foreshow the meta-linguistic strategies, which could serve as global rhetorical maxims or universals.eninformation theorycommunication modelrhetorical appealsinduced perceptioncross-cultural contextcommunication dissonancearticleArticle