Grynko, Anastasiia2013-07-092013-07-092010https://ekmair.ukma.edu.ua/handle/123456789/2412The paper reviews the transformation of non-transparent influences experienced by media professionals in Ukraine within the normative concept of media transparency. The author also discusses the professional role of journalists in light of these transformations. As the decision about coverage is often shifted to „higher“ level of owners and inter-organisational-level-negotiations, journalists loose their professional role in gate-keeping process, and news sources (government, political parties or business organisations) manipulate media organisation as a whole. In this situation the way journalists perceive, understand and interpret the practices in which they are involved and their roles in these practices become especially important, as does their ability to recognise the pressure and take an active position in counteraction against cases of non-transparency.enmedia transparencyfreedom of speechmedia practices in Ukraineethics of journalismOrange Revolutiontemnykypressures on mediaArticle