Хряпа, Оксана2026-01-292026-01-2920251112617-38082617-7323https://doi.org/10.18523/2617-3808.2025.8.238-242https://ekmair.ukma.edu.ua/handle/123456789/38205This article examines the role of emotions in business communications, specifically analyzing the place of so-called "negative" emotions in the professional environments. The author critically reconsiders the traditional approach to distinguishing between business communications and everyday interaction, emphasizing the importance of the emotional component in effective corporate communication. Based on an analysis of contemporary emotional intelligence research and practical case studies, the study demonstrates that authentic emotional expression, including negative emotions, can contribute to building trust and improving organizational effectiveness. The research employs an interdisciplinary approach, combining theoretical developments from business psychology, organizational behavior, and communication studies with a practical analysis of successful communication strategies. Particular attention is given to examining Ukrainian civil society and volunteer organizations that demonstrated exceptional effectiveness during the times of crisis, offering an alternative leadership model based on authenticity and emotional openness. The study reveals the systematic stigmatization of negative emotions in corporate environments through normative, discursive, structural, and gender-based mechanisms. However, research shows that negative emotions perform important adaptive functions: anger mobilizes energy to overcome obstacles, anxiety signals potential threats and stimulates careful planning, while sadness facilitates goal reassessment and learning from failures. The key finding is that the constructiveness of negative emotions depends not on their suppression, but on the manner of their expression and integration into the communication process. The analysis demonstrates that the emotional connection between organizational participants serves as a fundamental factor in building trust, which reduces transaction costs, increases readiness for cooperation, and promotes innovation. Companies that build emotional connections with clients based on shared values and authentic communication show higher loyalty rates and financial performance compared to competitors who are focused solely on functional product characteristics. The study concludes that the traditional dichotomy between rational business communication and emotional personal interaction is artificial and counterproductive. Emotions are an integral component of any form of human communication, and their suppression makes their influence less predictable and harder to control. The research provides theoretically grounded recommendations for rethinking traditional approaches to emotional expression in corporate environments and for developing emotional literacy among managers.Стаття досліджує роль емоцій в IT-бізнес-комунікаціях, зокрема аналізує місце так званих негативних емоцій у професійному середовищі. Авторка критично переосмислює традиційний підхід до розмежування бізнес-комунікацій та повсякденного спілкування, наголошуючи на важливості емоційного компонента в ефективній корпоративній взаємодії. На основі аналізу сучасних досліджень емоційного інтелекту та практичних кейсів демонструється, що прояв автентичних емоцій, і негативних також, може сприяти побудові довіри та покращенню організаційної ефективності в IT-компаніях.ukбізнес-комунікаціїемоційний інтелектнегативні емоціїдовіраорганізаційна ефективністьавтентичністькорпоративна культурастаттяbusiness communicationemotional intelligencenegative emotionstrustorganizational effectivenessauthenticitycorporate cultureArticle