Кафедра маркетингу та управління бізнесом

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https://ekmair.ukma.edu.ua/handle/123456789/12144

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Browsing Кафедра маркетингу та управління бізнесом by Author "Chala, Nina"

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    Analysing students' mobility at higher education institutions: case of Ukrainian university during the war
    (2024) Chala, Nina; Pichyk, Kateryna; Poddenezhnyi, Oleksandr; Voropai, Olga
    Higher Education Institutions (HEIs) often overlook the importance of systematic data collection and analysis. This oversight can obscure critical trends and decision-making insights, particularly student mobility. HEIs management may not detect the outflow of students related to academic mobility and therefore will not make timely managerial decisions. This article aims to provide guidance to university management on how data collection and analysis can improve informed decision-making, focusing on student mobility, especially in times of severe disruptions, like military conflicts. To reach this goal, desk research of previous literature was conducted to identify risks and challenges related to students’ mobility and the previous experience to address them. Secondary data analysis of student outflow at the Faculty of Economics of the National University "Kyiv-Mohyla Academy" (NaUKMA) from 2015–2022, alongside a student survey provided insights into the students’ academic mobility process dynamics. The findings demonstrate a significant outflow of students from educational programs, highlighting the opportunities and risks associated with academic mobility. Analysis of this data reveals critical insights into student motivation, which can significantly influence their decisions and behavior. Students’ mobility data analysis will instantly point out the problem to HEI management, making it possible to prevent the consequences.
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    Teaching entrepreneurs for the dynamic economic environment: a case-study of student startup competitions
    (2024) Chala, Nina; Pichyk, Kateryna; Voropai, Olga
    The article examines the aspects of the formation of entrepreneurial skills among students in the conditions of dynamic development of the modern economy. The authors consider the experience of holding a competition of student startups (Hackathon) as an interesting opportunity for students to demonstrate theoretical knowledge in practice. But an important component of such competitions is the jury, which must be knowledgeable and competent. That is why the authors paid attention to the aspects of attracting business and investors to such contests and their motivation to participate in such contests as a jury. The literature review shows that most research focuses on the importance of developing practical projects and conducting relevant competitions to form entrepreneurial skills in students. However, the issue of motivation and involvement of business representatives in such competitions remains insufficiently researched, so the authors focus on this aspect. The research analyses the practice of organizing the student competition of innovative ideas, Mohyla Open Hackathon "BE FIRST," and the results of a survey of the competition’s jury members.In general, the jury members have a positive attitude towards such activities and show a desire to participate in similar events in the future, indicating the innovative and business community’s interest in such events as part of the ecosystem's development and growth. One of the biggest advantages of hackathons is the benefits for participants, primarily students. However, our research shows that the benefits for judges are also significant and include personal (networking, improving communication skills, etc.) and professional (seeing students in action and understanding their potential for the industry and job market) advantages.Such competitions serve several roles: (1) demonstrating to university stakeholders the practical skills and competencies of students that are important for better employability, (2) enabling students to develop entrepreneurial skills, promoting proactivity and a greater propensity for self-employment, and (3) creating an environment for developing new ideas and introducing innovations, ensuring the sustainable development of the economy. Thus, the expansion of startup competitions appears to be an important and effective mechanism for promoting entrepreneurship in university settings.
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    Will Volunteering Drive Social Entrepreneurship in Ukraine?
    (2023) Chala, Nina; Pichyk, Kateryna; Voropai, Olga
    Research background: UN Volunteers identify the financial value of volunteer work to reach $287.6 million in 2022. Ukrainian statistical data from the Labour Force Survey reveals that approximately 7.1% of the population aged 15 and over, equivalent to 2,260,800 individuals, were identified as volunteers in January-June 2021. Nonetheless, the literature lacks grounded research on volunteer and social entrepreneurship ecosystems and their cooperation. Purpose of the article: This article explores volunteering as a prerequisite to social entrepreneurship in Ukraine. Namely, the research describes volunteering as part of a larger ecosystem that supports social innovation and entrepreneurship development. Methods: We analyse a selection of articles to identify the structure and interaction between the Volunteering Ecosystem (VE) elements and the input it can provide for the Social Entrepreneurship Ecosystem (SEE). We use desk research to map the VE and secondary data analysis to identify the portrait and the dynamics of volunteering in Ukraine. Findings & Value added: During the war, there are two main directions of volunteering in Ukraine: (1) rear support directly related to combat operations, and (2) organisations that resemble social entrepreneurship, operating with the support of international organisations and state cooperation. The article defines the ways in which the volunteering ecosystem can contribute to social entrepreneurship development: skills formation, networking, and collaboration, identifying social needs, testing ideas and models, inspiration, and motivation. The paper also offers recommendations to stimulate social entrepreneurship through volunteering.