Strategical Development of Enterprise Based on it's Sosial Image: Situational Approach

Abstract

Social image of the enterprise is a complicated category with the great number of components. Situation appeared in the world due to several factors (COVID-19 pandemic; drop in oil prices; not artificial but real collapse of markets, slowdown of economics; change of consumption models, habits, behaviors and business-chains.), will significantly change reality for many industries in Ukraine. Especially big losses and bankruptcy are expected in small and medium business. From flexibility and fast acceptance of new reality in outer environment, courageous creative actions of managers and social image will depend surviving of modern enterprises.