Короткий опис(реферат):
The goal of the article is to develop theoretical and
methodological guideline and practical recommendations for
administration of staff potential by telecommunication companies
based on marketing management in the modern conditions. The
methodological basis of the research are fundamentals of the
modern socio-economic theory, management and marketing
grounded on the system-synergistic approach to staff potential
administration in domestic telecommunication companies and
international corporations in Ukraine. Within the framework of
this approach, general scientific and specific methods of cognition
have been used, in particular: analysis and synthesis, scientific
abstraction, deduction and induction, dialectical analysis,
statistical analysis, economic and mathematical modeling. The
scientific novelty of the research lies in the development of
system-synergetic paradigm of marketing management in
telecommunication companies, which provides optimal
harmonization of goals of companies with various benefits of
interested parties to create a social effect. Conclusions.
Implementation of marketing management by domestic
telecommunication companies and international corporations in
Ukraine is favourable for creating reputation of a reliable supplier
of products and services to consumers, popularization of an
employer brand, maximum satisfaction of consumer
requirements, formation of balanced management system with
coordination of actions according to different dynamic cycles for
simultaneous achievement of economic and organizational
effectiveness and a social effect.
