Abstract:
The article elaborates theoretical and methodological provisions and practical recommendations for development
of telecommunication companies in conditions of Ukrainian
society digitization. It is established that the development of
Ukrainian telecommunications companies is cyclical and
depends on industrial ambitions of global technology
corporations, on investments in research and development,
consumer requirements and needs for communication. A pilot
study was conducted and a methodology for determining the
level of consumer satisfaction with telecommunication services
was developed, based on the synthesis of individual
assessments according to certain characteristics of services with
criteria of importance of this or that characteristic for
consumers. The tendency of dependence of demand for telecommunication devices and services on cumulative
marketing pressure of technological and telecommunication
companies in the conditions of digitalization of Ukrainian
society was revealed. Consumers of innovative models of
telecommunications devices are putting pressure on operators
and providers and demanding the functionality of equipment,
density and technological excellence of telecommunications
networks. These criteria become crucial when Ukrainian
households choose certain companies to receive
telecommunications services. The scientific novelty of the
obtained results is to develop a method for determining the level
of consumer satisfaction with telecommunication services based
on the synthesis of individual assessments of certain
characteristics of services with importance criteria of a
particular characteristic for consumers.
