Prospective Trends in Neuromarketing Tools of The Food Industry in View of Ukrainian Society Digitalization
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Date
2019
Authors
Zubko, Tatyana
Kovshova, Iryna
Sydorenko, Oksana
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Materials of the international scientific and practical conference "Digitalization of agrarian management" (29-30, November, Kyiv).
Description
Keywords
neuromarketing tools, food companies, digitization, conference materials
Citation
Zubko T. Prospective Trends in Neuromarketing Tools of The Food Industry in View of Ukrainian Society Digitalization / Zubko Tatyana, Kovshova Iryna, Sydorenko Oksana // Digitalization of agrarian management : materials of the international scientific and practical conference (29-30, November, Kyiv) / National University of Life and Environmental Sciences of Ukraine ; ed. board: Nadiia P. Reznik, Anna M. Slobodianyk, Krystyna P. Dramaretska. - Kyiv: NULES of Ukraine, 2019. - P. 104-106