Короткий опис(реферат):
The article is devoted to developing a change model for entrepreneurial roles that allows to create a conceptual design for the roles of an entrepreneur at different stages of
business development. The article highlights four key stages in the business development life cycle. At each step, business focuses on a certain type of client and the value
created for that client. The business focus requires an entrepreneur to concentrate on
performance of a certain role. An analysis of the literature about role modelling is provided. The article considers entrepreneurs’ roles at different stages of business development. There are several methodological approaches applied in the article. The systems
approach and systems thinking allow to describe a business as a whole. Conceptual
modelling allows to deal with complexity of a real business. Design approach allows
to implement conceptual models in practice of the real business. The article proposes
a change model for entrepreneurial roles and the related roles composition at the different stages of business development life cycle. This article uses the conceptual model
as an analytical tool to develop a change model for entrepreneurial roles. The further
development of the research relates to research of sub-roles composition for different
entrepreneurial roles and abilities, necessary to perform the sub-roles efficiently
