Impact of communicative competence on transformation of business entities' potential

Abstract

In modern conditions of client-oriented nature of the industrial enterprises realization of the objectives of all stakeholders is becoming increasingly important, which is achieved by strengthening the relationships between all participants of entrepreneurial activity, ie the role of communication processes in the management of enterprises is significantly growing. The effectiveness of communication and information processes, communication climate result in a strong impact on both establishing of a long-term partnership between economic players in the market, increasing competitiveness and efficiency of economic entities in general.