Abstract:
In modern conditions of client-oriented nature of the industrial enterprises
realization of the objectives of all stakeholders is becoming increasingly important,
which is achieved by strengthening the relationships between all participants of
entrepreneurial activity, ie the role of communication processes in the management
of enterprises is significantly growing. The effectiveness of communication and
information processes, communication climate result in a strong impact on both
establishing of a long-term partnership between economic players in the market,
increasing competitiveness and efficiency of economic entities in general.
