У статті розглянуто концепцію "білого куба", специфічного галерейного та музейного простору для демонстрації і споглядання мистецтва. Проаналізовано, як тривалі експерименти
з формою демонстрації робіт у музейних приміщеннях були зумовлені потребою створити
особливий простір, де кожний експонат був би максимально ізольованим і самодостатнім.
Так виник "білий куб", який фактично був легітимізований Альфредом Барром, першим директором музею сучасного мистецтва в Нью-Йорку. Починаючи з Брайана О’Догерті, дослідники
вказують, що галерейний простір, яке нібито є максимально нейтральним, насправді є глибоко
ідеологізованим. Увага було приділено і рефлексії художників щодо функції, діяльності та організації
простору галереї.
The aim of this article is to examine the notion of the “white cube”. The “white cube” is a specific
space designed for demonstrating and exposing art objects in museums and galleries. During
the 19th century, the concept of how the context of museum’s or gallery’s space influences the reception
of art was widely discussed. It becomes clear that the new form of art exhibition is required. Art
directors started to bring new ideas, painting the museum walls in different colors and challenging
the traditional ways of hanging art objects. In the end, the new space for demonstrating and exhibiting
art was installed. Brian O’Doherty, an Irish writer and artist, coined the term “the White Cube”
to describe the brand-new art space. In his writings, such as Inside the White Cube: The Ideology of
the Gallery Space, O’Doherty argued that the experience of art perception in the “white cube” is
similar to the religious one.
It was Alfred H. Barr Jr, an American art historian and the first director of the Museum of Modern
Art in New York City, who made a “white cube” the model to exhibit art in museums and galleries.
Alfred Barr argued that a space for exhibiting and demonstrating modern art should have white
and neutral color of the walls, and minimalistic décor; the art-space should not be ideological. Its
main purpose is to demonstrate art in the most neutral way. “White cube” is a global phenomenon
now, suitable for small, mid-sized galleries and the big art-fairs and Biennales as well. Therefore,
it is important to observe its origins and initial purposes.
Exploring the ways how the context of art gallery or museum influences the art has become the
art practice itself, which is called “the institutional critique”. Accordingly, this research also examines
how Marcel Duchamp, Yves Klein, Michael Asher, Daniel Buren and others creflected on the way
art galleries and museums organized their activities.
