У статті розглянуто найпоширеніші практики використання новітніх неопитувальних методів
збору інформації, які з’являються завдяки появі принципово нових джерел цифрових даних. Зокрема,
було здійснено порівняльний аналіз використання різних методів збору даних у презентаціях Шостої
конференції Європейської асоціації дослідників громадської думки (ESRA 2015) і публікаціях у фаховому
соціологічному журналі «Наукові записки НаУКМА. Соціологічні науки» за 2014–2016 рр.
The article discusses the most widespread practice of using the new non-pollsurvey methods of gathering
information that appears in sociology due to the emergence of essentially new sources of digital data. In
particular, it presents a comparative analysis of the usage of different methods of data collection in the
presentations of the Sixth Conference of the European Survey Research Association (ESRA 2015) and
publications in the professional sociological journal “NaUKMA Scientific Notes. Sociological Sciences”
for 2014–2016.
As a result of the research, the author can conclude that, despite the considerable interest of the
sociological community in new non-pollsurvey measures, the experience of their using is rather limited.
Most often, they serve as auxiliary sources of sociological data.
The scientific activity, reflected in publications and presentations, shows that surveys continue to
maintain its leading position. The distinctive feature of international studies is high polyphony of methods, including roughly equal presentation of online survey, computer-assisted personal interview, telephone, and
paper-and-pencil interviews. At the same time, Ukrainian research practices demonstrate evident prevalence
of paper-and-pencil interviews and in-depth interviews. Additionally, mixing and combining research
methods and modes are a very common practice. More than a half of the published presentations of
ESRA 2015 were made on studies that used several methods of data collection.
In general, the analysis showed that the study of methodological aspects of combining methods, in
particular the latest “digital” data and the data collected by traditional sociological methods are very
urgent tasks for the near future due to the growing popularity of this promising direction of methodological
sociology.
